Name: Douglas Mohr
Title: Vice President, Industry Relations & Partnerships, Vertafore
Base: Denver, Colorado
How did you become involved with ID Federation and SignOn Once? When I transitioned into my current role at Vertafore, I was given the opportunity to join ID Federation as a board member. I have always touted the benefits of SignOn Once, evangelizing to our customers the benefits of having their carrier partners sign up.
Why are you passionate about SignOn Once? I’m a huge proponent of any solution that reduces errors, minimizes the duplication of data entry, and generally makes things easier. It’s a passion of mine to improve processes and solve the technology issues in the insurance industry. SignOn Once solves one of the largest technology process problems in the industry: multiple sign-ins.
What do you love most about the industry? Unlike many of my insurance industry colleagues, I only entered the insurance industry 11 years ago. What I love about the insurance industry most is how it’s centered on people and personal relationships. Insurance is like more like a family and less like a business.
What is something you would change about the industry? I would change the slow pace to adopt technology. But over the last three years, the pace has picked up, especially with the rise of insurtech and other solutions. Certainly, over the last year, independent agents began adopting more new technologies.
What is something about the technology side of the industry that you would like to share with others? I often hear from independent agents that they don’t want technology to replace them or their relationships with their customers. But technology will actually enhance those relationships. Since the pandemic, many independent agents have seen the benefits of technology, and I believe the new accelerated pace of adopting new technology will continue.
What book, author, or podcast has inspired you or impacted you professionally? One of my favorite books is Crossing the Chasm by Geoffrey Moore. This book is focused on technology marketing based on different types of technology consumers — from innovators and early adopters to more pragmatic consumers. The chasm is the point where a technology product used by early adopters begins to be consumed by the mainstream population. Relatively few technology products are able to do this.
